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SEO & CONTENT MARKETING SPECIALIST Ireland

Dublin, Ireland
Management / Admin / Clerical / Financial / Legal · Full-time · Permanent
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Description
We are seeking a SEO Specialist to join our growing Online Marketing team, who will be driven to meet our ambitious targets over the coming years. The ideal candidate must have experience of working in a similar role preferably within the sports betting & gaming sector. You will have excellent communication skills and a complete understanding of ROI. Be able to manage substantial budgets to provide excellent ROI. This is a fantastic opportunity for someone to take their career to the next level and join an exciting and dynamic working environment.


Responsibilities
• Support the Head of Online Marketing • Conduct regular SEO audits on the company product sites • Work with the development team to ensure all relevant website work is carried out with the latest SEO trends and developments in mind. • Link Building planning and strategy • Unique Content Creation and Sports Blog management • Develop a strategy to incorporate social media activity into the overall SEO strategy. • Develop roadmaps for quick SEO wins and longer term SEO projects. • Work with the PPC team on improving quality score. • Research, maintain and report on market analysis/competitors within the sportsbook & gaming industry. • Serve as the primary day to day contact for third party agencies. • Develop & implement monthly and quarterly communications plans. • Prepare and deliver creative briefs to the graphic design team. • Work with internal and external tools to track, measure and report daily/weekly on campaign performance. • Display initiative by proposing and testing new approaches to SEO and content generation • Forecast and manage budgets

Minimum qualifications
• Natural Search Rankings • Link Building quality and volume • Followers, likes and unique content views • Weekly/Monthly reports • Overall the Ideal candidate will be expected to have: • Worked previously in the sports betting highly desirable • 2-3 years’ experience in a search marketing team. • Passion for Sports and Betting • Competency in Microsoft Office (Excel, Word, PowerPoint and Outlook) • Strong communication skills, both written and verbal • Strong analytical skills with the ability to creatively interpret results • A thorough understanding of ROI • A native speaker level command of the English language • Third level degree in Marketing/Business is essential • 2+ years in SEO/Link Building/Content Generation specialist role
Job details
Reference: SEOCMS - BC
Team or role: Management / Admin / Clerical / Financial / Legal
Job type: full-time
Job location: Dublin, Ireland

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