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CRM Specialist - London

Dublin, Ireland
Management / Admin / Clerical / Financial / Legal · Full-time · Permanent
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Role purpose Reporting in to the Head of Marketing, this role is pivotal in overseeing and managing CRM programmes and email content in line with business requirements Org Chart The position reports directly to the Head of Marketing Key duties and responsibilities: It is not the intention of the position description to limit the scope or accountabilities of the position but to highlight the most important aspects of the position. The aspects mentioned below may be altered in accordance with the changing requirements of the role. • Aid the Head of Marketing with Defining and executing the CRM and Promotions strategy • Aid the Head of Marketing with managing technology partners to assist in all appropriate consultancy • and strategies • Look to continually use and improve the best creative briefing processes/briefing tools to ensure the • smooth running of activities • Aid the Head of Marketing with Building and developing a strong CRM programme for shops, online • betting and product cross over • Aid the Head of Marketing with continually generating interesting and engaging competitions / • promotions and reason to bet with our group. • Ensuring all new content and promotions are correctly tagged for tracking with in-house and third • party analytics solutions • Aid the Head of Marketing by working with VIP team to maximise promotional cross over without • overlapping clients. • Work closely with the Content team; acting as the CRM expert, providing consultancy and ensuring • content is uploaded in line with project requirements • Aid the Head of Marketing with ensuring all CRM, Promotional content / messaging are compliant with • accessibility/usability guidelines and that industry standards are enforced, working with the • compliance department to ensure all content adheres to strict licensing guidelines and is approved • Aid the Head of Marketing with Overseeing fault resolution for assigned websites/areas – acting as • point of contact between marketing and IT

Qualifications, knowledge and experience requirements: • Previous online CRM experience (1 years +) • Language must be colloquial English - native • Experience of implementing, managing and maintaining CRM, promotions and analysis systems • Excellent communication skills and the ability to build strong working relationships with internal teams • Able to demonstrate a good understanding of usability/accessibility principle; experience of digital • retention strategies is an advantage • Good understanding of web analytics; email broadcast tools and client patterns and running reports • Ability to work under pressure and multi-task • Passion for the end-user/customer focused • Data analysis, interpretation and Maths • An interest in sports/gaming would be an advantage • Evidence of strong people and project management skills • Strong organisational skills and experience of balancing multiple projects at once • A keen interest, passion and understanding of betting clients

Job details
Team or role: Management / Admin / Clerical / Financial / Legal
Job type: full-time
Job location: Dublin, Ireland

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